Because LexPR is entrepreneurial in nature, we’re easy to adapt to our clients’ business preferences and operational styles.
To take on the Visit Orlando account, our recommendation would be:
- In-person meeting at Visit Orlando offices to get briefed-up on the file
- Visit Orlando to send any relevant information prior to meeting so LexPR can come prepared with basic background and smart questions
- Review of current marketing and communications plans
- Delivery and discussion of PR brief
- Review and discuss statement of work (SOW) and/or contract
- Discussion of SWAT
- Learn what success means to client
- Discussion about how best to approach servicing client’s industry partners
- Specific to PR plan development, what has worked and not worked in the past
- Review what other global markets are doing
- Specific discussion about French-language Canada
- FAM if we’re required to become invested in your tourism vendors’ businesses
- LexPR would make the investment in this file and undertake the cost of sending its team to Orlando for the initial FAM
- In-market meeting with other Visit Orlando agency partners
- Meet the agency partners and understand how they work and their requirements as it relates to our assignments
- Learn what they are looking for in a PR agency partner
- Build a public relations plan
- Ensure Visit Orlando’s team is consulted along the way to ensure proper buy-in at the early stages, so as not to waste time with multiple off-target drafts
- Meet with agency partners in development of said plan to ensure it ties back to the brand’s 360 activities
- Presentation of public relations plan (virtual or in-person)
- Timelines are assigned to development of multiple deliverables e.g. media lists, media materials, events, etc.
- Measureable objectives assigned to deliverables
- Execution and evaluation of PR plan
- Regular updates to client
- Press clips are distributed in real time
- Monthly media update summary provided to highlight pending media clips
- Weekly meetings recommended during busy periods
- Monthly meetings recommended for less busy periods
- Quarterly mini-results are prepared
- Large results reports are developed on an annual basis
- PR and advertising values, circulation, media content analysis
- Post-mortems are developed immediately after each major event execution or activity
- Budgets are reconciled after each major execution
- LexPR believes that any great PR plan needs to be fluid — so we will bring fresh and ongoing ideas to the client
- Regular updates to client