President and Chief Creative Officer
Laura is a big believer in the “What If? Why Not?” creative process. Having previously managed a large ad agency’s creative department, Laura ensures creativity is at the heart of every strategic LexPR initiative. Half Martha, half MacGyver, Laura is driven by emerging global trends and a vivid imagination.
She holds a Bachelor of Public Relations and has 20+ years of PR experience spanning most marketing-communications disciplines and several countries. Laura has negotiated Canada’s participation in international events governed by UNESCO, Buckingham Palace, Central Office of Information (UK), and the British government, and she has managed publicity and protocol for events featuring HRH Queen Elizabeth II and HRH Prince Philip.
Laura has extensive experience in developing strategic creative solutions for globally prominent brands including (but not limited to): ABSOLUT Vodka (and 20+ other premium spirits and wine brands), Air New Zealand, American Express, BRATZ Dolls, Bridgestone/Firestone, HBO Home Entertainment, Häagen-Dazs, Holiday Inn, IBM Europe, Little Tikes, M&M’s, Manulife Financial, Mega Bloks, Motts Clamato, Royal Canadian Mint, Ubisoft, Warner Bros. Home Entertainment Group and Zippo.
Having spent a number of her PR years working in the tourism realm, Laura remains passionate (okay, obsessed) about tourism and continues to be an avid traveller.